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Champagne Beyond
the Big Names

By Amy Cortese,
The New York Times
December 23, 2007

WHEN it comes to Champagne, are you a slave to fashion?

Americans are preparing to indulge in the traditional holiday bubblefest: more than 360 million glasses of sparkling wine are expected to be consumed over the holiday season, according to a new tally by M. Shanken Communications. Sparkling wines are made all over the world, but those hailing from the Champagne region of France — the only ones that can be called Champagne — have a special cachet...

See full article on nytimes.com

Selling by taste profile

A new way to approach the customer

Summer 2007

The traditional categories of selling wine (by varietal for American wines, by region for foreign wines) has given way to an exciting new prospect – selling to your customer based on flavor profile. Even five years ago this would not have been possible – the average consumer’s wine confidence just wasn’t there. With the rise in wine knowledge (or at the very least, curiosity), along with a quest to find ‘the next new thing’ – no matter how obscure it might be – you may want to consider this idea.

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Organic, Biodynamic, and Sustainable … what you need to know

“Wine Goes Green” was the headline of the June 30, 2007 Wine Spectator. There is no doubt that ecologically friendly farming practices are a hot topic, but the terms that are bantered about – organic, biodynamic, and sustainable – are often misunderstood. In order to educate your staff and customers correctly, it’s important to have a secure understanding of this topic and this article will achieve that goal. At World Class Wines, education comes first and if your staff or customers would benefit from a training specifically on this subject, we would be happy to help. Ask your sales rep for more details.

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Liquid Assets:
Some tips for making it a peak Experience

By Bill Ward, Star Tribune
February 20, 2008

So many wines, so little time. That's an even bigger quandary than usual at the Twin Cities Food & Wine Experience this weekend at the Minneapolis Convention Center, which has added a reserve tasting to its already burgeoning array of wines while cutting back from three days to two.

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